Terms for our mom-instructors (and welcome — we’re glad you’re here)

You are an instructor if you create, host, or teach a course on Maternity, whether self-paced (recorded), live (cohort-based), a short, or a Q&A circle. Most of our instructors are moms sharing first-hand experience — the kind of advice you’d give a friend over coffee. Some are also professionals (doulas, midwives, IBCLCs, therapists, paediatricians, dietitians); both are welcome here.

By signing the instructor agreement, uploading content, or accepting our offer to teach, you accept these terms, our Privacy Policy, our Acceptable Use Policy, and any course-specific addendum.

To keep our community safe, we ask every instructor for a short, friendly application. Here’s what we actually look at:

• A short note from you. Tell us who you are, what you’d like to teach, and why it matters to you. A paragraph is plenty. We don’t need a sizzle reel.
• Light identity verification. A government photo ID matched to the name on your payout account, so we know you are who you say you are. We do not require a criminal-record check or police clearance certificate.
• Honest scope. A simple checklist of what your course is — and isn’t — about, so members know what to expect.
• Credentials only when relevant. If your course covers a clinical topic (medications, mental-health therapy, infant feeding diagnosis, pelvic-floor therapy and similar), we’ll ask to see the credential that qualifies you to teach that specific topic — and current registration with the relevant regulator. For experience-based courses (sleep deprivation, returning to work, sibling rivalry, real-talk on postpartum), no professional credential is required.

If your situation changes — a credential lapses, regulatory action is taken against you in a professional capacity, or your course scope shifts — please tell us within 14 days so we can keep your listing accurate. We’d rather have a quick honest conversation than play credential police.

You are an independent contractor. Nothing in these terms creates an employment, agency, partnership, or joint-venture relationship. You are responsible for your own taxes, social contributions, equipment, and any people you involve in producing your course.

You retain ownership of every course you create (your “Course Content”), including video, audio, slides, worksheets, and quiz questions, subject to any third-party rights you have cleared.

You grant The Maternity App a worldwide, non-exclusive, royalty-free, sub-licensable licence to host, encode, transcribe, stream, excerpt for marketing (with your name credited), and distribute your Course Content within the platform and in our authorised distribution channels for as long as the course is published, plus a 24-month tail to honour members who already purchased it. We will not sell your Course Content to a third party as a standalone asset without your written consent.

You warrant that:

• Your Course Content is original to you, or you have obtained all necessary rights, releases, and clearances (including music, footage, and any guest contributors).
• Your Course Content does not infringe any third party’s intellectual property, privacy, or publicity rights.
• You have not previously assigned the rights you grant us in these terms.

We hold experience-based courses and credentialed courses to slightly different bars — both are welcome, and both have a place to belong. The shared promise is honesty.

• Be clear about what kind of course this is. If you’re sharing your own experience, say so — “Here’s what worked for me” is more powerful than dressing it up as professional advice.
• Stay honest about claims. Don’t promise outcomes you can’t deliver (specific birth results, weight-loss numbers, milestone timing). If you cite studies or guidelines, please keep a short reference list handy if our editorial team asks.
• Disclose anything commercial. If you have a sponsor, an affiliate link, or you’re selling something on the side, tell members upfront.
• Make it accessible. Captions, transcripts, and sensible contrast — we provide tools to make this easy. Full guidance lives in the instructor handbook.
• Update when it matters. If guidance you cite changes materially, please refresh the relevant lesson (we’ll often flag it for you).

A few things we won’t publish, regardless of credential: claims that contradict the consensus of the relevant professional body (for example, anti-vaccine claims), guarantees about clinical outcomes, or content that encourages members to delay or avoid professional care.

You agree to the platform’s full Medical Disclaimer.

If during a live cohort, in a Q&A, or via a course inbox you become aware of a safeguarding concern (suspected abuse, a student in mental-health crisis, a baby in danger), you agree to:

• Stop teaching that thread and signpost the student to emergency or crisis services.
• Notify our safety team at team@maternity.app within 24 hours.
• Make any mandatory report your profession requires you to make to the relevant authority.

The revenue split for your course (% to you, % retained by the platform) is set out in your instructor agreement. Splits may differ for free trials, gifted access, organisation-licensed access, and bundle promotions; the agreement covers the rules.

We pay out via Stripe Connect on the cadence shown in your dashboard, net of refunds and chargebacks. You are responsible for declaring and paying all taxes on your earnings. We will keep financial records as required by law (at least 7 years).

We may, on notice to you, request edits to your course (factual correction, accessibility, brand consistency). We may unilaterally remove a lesson or course where it (a) puts members at risk, (b) breaches these terms, (c) is the subject of a credible legal claim, (d) materially conflicts with an updated consensus from the relevant professional body, or (e) is required by a regulator or court.

If we remove your course outside of (a)–(e), members who have paid will retain access for the period purchased and you will be paid out per the agreement.

We share with you the minimum data needed to teach the course (typically: enrolment list, opt-in cohort messages, aggregate engagement). You may not download or export student contact information, message students outside the platform’s channels, or use student data for marketing your other offerings without each student’s separate consent. The full rules and a Data Processing Addendum are part of the instructor handbook.

By default, your relationship with us is non-exclusive — you may teach the same material elsewhere unless your individual agreement says otherwise.

You agree not to (a) divert students from a Maternity course into a separately-charged off-platform programme during the course, (b) use student lists obtained via the platform to market a competing programme, or (c) build a competing end-to-end maternity platform using our confidential information. These restrictions apply for the term of your agreement and 12 months after.

We grant you a limited licence to use the Maternity brand assets we provide for the purpose of promoting your course on our platform, subject to our brand guidelines. We grant no rights in our software, our other instructors’ content, or our member data.

Either party may terminate the instructor relationship on 60 days’ written notice. We may terminate immediately for breach, regulatory cause, fraud, or where continued publication would put members at risk. On termination, we may keep your course available to members who have already paid for the period they purchased.

The platform is provided “as is”. We do not guarantee any level of enrolments or revenue. To the maximum extent allowed by law, our aggregate liability to you in connection with these terms is capped at the total payouts you received from us in the 12 months before the claim.

You agree to indemnify and hold harmless The Maternity App from claims arising out of your Course Content, your conduct as an instructor, your breach of these terms or applicable law (including professional regulation), and any harm caused to a student by following your guidance.

These terms are governed by the laws of Canada and the applicable laws of the Province of Alberta. The primary jurisdiction is the competent courts of Alberta, Canada. As Maternity expands into the European Union, EU jurisdiction will be available as a secondary forum for instructors operating in that region.

We may update these terms on at least 30 days’ written notice. Continued teaching after the effective date counts as acceptance.

Instructor operations: team@maternity.app. Legal: team@maternity.app. Postal: Everseed Ventures, Calgary, AB, Canada.